7.9 million viewers tuned for the NFC East Divison Rivalry. The Washington Football Team beat the New York Giants by the skin of their teeth 30-29 — This was the team’s first win against their division rivalry since the end of 2018. Television views were not the only thing that was up, Thursday night, as digital viewing was also up 25% since 2020.
Digital streaming across NFL digital platforms, Giants and Washington mobile properties, and Yahoo Sports mobile properties delivered an average minute audience of 532 thousand — the highest digital average minute audience ever for an NFL Network exclusive Thursday Night Football game.
The 2021 season started with a bang at the heels of the League’s highest-viewed preseason schedule since 2017. The NFL aired a record of 23 live preseason games, averaging 1.4 million views, which is up 35% since 2019.
Sourced from the National Football League